Annabel Ingall is an Australian designer living and working in NYC. Her label focuses on leather goods (most well known for her handbags) in a full spectrum of colors. In 2017 she found her online presence in need of a facelift.
I worked with Anna on establishing a new template for both her editorial and e-commerce content. We focused on enhancing the space for her rich visuals to live, creating an intuitive shopping path for the customer, as well as updating the typography to compliment her brand aesthetic. All site enhancements were made through the Shopify platform and are responsive for mobile devices.