Third Culture Food is a Bushwick based food instagram, a stream of consciousness wanderlust feed of authentic/inauthentic but always tasty places to eat in NYC and its outer boroughs.
TCF came to me in need of a visual identity to ground a budding brand with a rapidly-growing social following. After creating the initial logo and identity system, I further developed the branding into print design, pattern design, and an online presence. In collaboration with the founder, we also created new surfaces and photo assets for the launch of the new brand aesthetic.
Art Direction + Design
• Inspiration + Research
• Logo Design
• Custom Pattern Design
• Print Collateral Design
• Web Design in Squarespace Platform
• On-Set Photoshoot Execution
• Retouching + Post Direction
Photography, Rhiannon Schneiderman
Food Styling, Stella Leung