Since West Elm's business began, they have worked with 100+ independent designers. These limited edition collaborations help emerging and established artists reach new markets while preserving the integrity of their designs.
Each video gives the viewer a behind-the-scenes look into a west elm collaborator's creative process. The narrative is driven by the thoughts and musings of these designer's, describing their thinking and inspiration around the product and collaboration with west elm.
Art Direction + Design
Director, Todd Stewart + Gentle & Hyers
Production + Edit, Picture Farm
Styling, Putnam & Putnam + Glen Proebstel