In 2013, West Elm LOCAL was launched in just two stores. Since then, they have expanded to all 70+ stores, bringing customers hand-picked, one-of-a-kind products from over 500 makers across America.
These makers live + work near a West Elm store, and by participating in this program help support craft and creativity in their community.
We took an inside look into two of our maker's lives to see this story through their eyes, and what impact it has made on their personal business.
Art Direction + Design
Director, Todd Stewart + Chris Bren
Production + Edit, Picture Farm
Styling, Martin Bourne